Waffle Sneakers

Playful and unmistakably Pharrell, this low-top canvas sneaker from Billionaire Boys Club and Ice Cream features an all-over waffle print complete with melting butter squares, set atop a gum sole and finished with crisp white laces. Paired with its custom printed box, the design perfectly captures the surrealist humor and maximalist energy of the early Ice Cream era—a cult classic that blurs the line between fashion, food, and fun, served with signature NIGO-era flair.

In 2003, Pharrell Williams and NIGO co-founded Billionaire Boys Club and Ice Cream, pioneering a new intersection between streetwear, music, and skate culture. The shoes quickly became cultural icons—featured prominently in the music video for Snoop Dogg and Pharrell’s hit “Drop It Like It’s Hot.” Pharrell even references the brand in the lyrics, singing:

“I'm a nice dude, with some nice dreams. See these ice cubes, see these Ice Creams.”

(Watch the video here — the lyric appears at 0:44: “Drop It Like It’s Hot”)

This lot is accompanied by a Certificate of Ownership verifying that the shoes are from Pharrell Williams’ private collection.