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Mar 25, 6:06pm UTC
This black T-shirt commemorates Kid Cudi's Passion, Pain & Demon Slayin' 2017 tour, celebrating his critically acclaimed 2016 album. Designed by Virgil Abloh in just two days, the bold front graphic, pulled from Cudi's Frequency music video, was reimagined through Abloh's visionary lens. The album marked a triumphant return for Cudi and blended his signature melodies with vibrant production and deeply introspective lyrics about personal struggles, healing and triumph. The tour showcased his artistic evolution, reaffirming his influence on alternative hip-hop. The bold graphic design reflects the album's ethereal and psychedelic theme, a nod to the "Demon" in the album title.
Kid Cudi was a long time admirer of Virgil Abloh's creative genius, particularly his ability to reimagine everyday objects in groundbreaking ways. More than just an admirer, Cudi and Virgil were friends, sharing a deep mutual respect for one another's craft. This friendship led to a number of collaborations over the years, with Virgil lending his creative visionary touch to Cudi's album merchandise, including this shirt.