Spike Lee's 'Do the Right Thing' Promotional Pizza Box

A rare piece of cinematic history, this is an original promotional pizza box from Spike Lee’s landmark 1989 film 'Do the Right Thing.' Sal’s Pizza serves as the film’s central setting, and this promotional item was part of the marketing campaign that brought the story’s Brooklyn neighborhood to life.

The film premiered to critical acclaim, grossing over $37 million and earning Academy Award nominations for Best Original Screenplay and Best Supporting Actor. The pizza box campaign reinforced the film’s authentic, grassroots appeal, embedding its imagery into everyday urban culture and aligning with the film’s vibrant portrayal of community and social dynamics.