i-D Magazine Issues 1–13

The complete original fanzine run of the publication that invented street style as an editorial subject.

Issues 1–13 (1980–1983), the complete run in the magazine's original oblong-quarto fanzine format — spanning the title's evolution from its founding as Fashion Magazine (Nos 1–6) through Manual of Style into i-D proper — including the scarce Scars gold flexidisc issued with No. 3, most often separated from the copies it came with.

Founded in August 1980 by Terry Jones and produced at his home studio on an IBM golfball typewriter, i-D began as a hand-stapled fanzine issued in an edition of approximately fifty copies. The first issue appeared on London streets at the crossover of punk and the New Romantics and contained the declaration — by fashion editor Caroline Baker — that would define the magazine's entire editorial stance: "Originate, don't imitate." Jones, who had served as art director of British Vogue from 1972 to 1977, set i-D apart from anything that preceded it through the Straight Up: the floor-to-ceiling street portrait, subject against a blank wall, recording what Londoners were actually wearing. Issues 1–13 represent the complete founding run in the magazine's original format; from Issue 14 it adopted a more conventional size and folio.

PROVENANCE:

From The Mott Collection