Loic Villepontoux is a seasoned executive in the entertainment and fashion industries. He currently serves as Vice President of Billionaire Boys Club & Ice Cream LLC, the influential lifestyle brands co-founded by Pharrell Williams, Nigo, and Rob Walker. In parallel, he oversees select non-music partnerships across Pharrell’s broader creative universe.

He began his career in music management, ultimately running multiple production deals under the Def Jam umbrella. He started working closely with Pharrell Williams in 2000 on the music side before becoming General Manager of Star Trak Entertainment, Pharrell’s label. By 2003, he shifted his focus toward expanding Pharrell’s non-music ventures, forging partnerships with globally recognized brands including Nike, Louis Vuitton, A Bathing Ape, Rizzoli, Richard Mille, Chanel, Adidas, and Tiffany & Co. A key architect of the Billionaire Boys Club & Ice Cream partnership, Villepontoux was instrumental in facilitating the original meeting in Tokyo between Pharrell and Nigo that led to the brands’ creation.

Based in New York, he brings over three decades of experience shaping brand identity, retail, and licensing strategies-operating at the intersection of fashion, music, and creative culture while driving both cultural relevance and global growth.

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