90's Jordan "What Time Is It?" Catchphrase White T-Shirt

"What time is it? Game time!" — Michael Jordan's defining late-career catchphrase — ran through Nike's broader Jordan merchandising vocabulary across the second three-peat window, built around the arena-ready, clock-coded typography that anchored the pre-tipoff ritual language of the Bulls' championship years. The campaign graphic sits across the chest of this white cotton tee, with the Nike swoosh integrated into the composition and the Jumpman silhouette anchoring the layout. The US-made construction dates the piece to Nike's primary 1990s period production. Catchphrase-era Jordan tees from the exact 1996-98 window are among the more tightly tracked pieces in the vintage Jordan apparel market — they capture the brand's cultural voice at its most arena-coded and ritualized.