This iconic black polo shirt represents the genesis of Billionaire Boys Club, the streetwear label co-founded by Pharrell Williams and Nigo in 2003. Believed to be part of the brand’s earliest production run—commonly referred to as “Season 0”—this piece features original BAPE tags, marking its manufacture in Japan under A Bathing Ape before BBC’s independent retail launch. These initial items were produced in extremely limited numbers and were never commercially distributed at scale.

The white version of this polo was famously worn by him in the 2003 music video for “Frontin’” featuring Jay-Z. The video introduced BBC to a global audience and is widely credited with defining the visual identity of early-2000s hip-hop fashion. Pharrell’s pairing of minimalist, futuristic garments with bold branding signaled a departure from the baggy, logo-heavy styles of the late '90s—ushering in a new streetwear era. The polo features a clean black base, a classic two-button placket, and BBC’s astronaut logo embroidered at the chest—symbolizing exploration, aspiration, and a forward-looking worldview that came to define the brand.

Size:

Sleeve length: 9 inches (22.9 cm)

Shoulder width: 21 1/2 inches (54.6 cm)

Full length: 28 inches (71.1 cm)

To see a photo of Pharrell wearing the item, click here.