DJ AM / DJ Premier Rival Serato Pack 'East vs West'

The DJ AM / DJ Premier Rivalry Pack stands as one of the rarest and most meaningful releases in sneaker-history. The set includes DJ AM Nike Dunks, DJ Premier Air Force 1s, two Serato records designed to match each pair, and a special edition box signed by DJ Premier himself. Released not long after DJ AM’s passing, the pack served as both tribute and commemoration—its proceeds benefiting the DJ AM Memorial Fund. Centered on the idea of a legendary coastal rivalry, DJ AM represents the West Coast, while DJ Premier stands for the East Coast, linking sneaker culture, DJ culture, and music history into one powerful collaboration.

DJ AM’s Nike Dunk Highs appear in Varsity Red, Medium Grey, and Black, featuring his personal logo on the tongues and dotted detailing on the heels. First introduced in 1985 as a basketball shoe, the Dunk evolved into a streetwear staple and, by 2002, into a skateboarding essential—perfectly aligned with AM’s place in lifestyle culture. DJ Premier’s Air Force 1s come in Black, White, Spruce, and Obsidian, with 'DJ' and 'Premier' embroidered across the heels, YR (Year Round Records) branding along the uppers, and translucent soles showcasing turntables beneath. Originally launched in 1982, the Air Force 1 has long transcended sport to become a dominant force in fashion, music, and urban culture—making it a fitting canvas for one of hip-hop’s greatest producers.

The Dunk Highs are accompanied by additional grey laces, and the Air Force 1s are accompanied by additional white laces.

To see of video of Nike's Global Design Director talking about the Rivalry Pack, click here.

To see a video of DJ Premier discussing the shoes, click here.