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The Jacob & Co. Five Time Zone Watch is one of the most recognizable timepieces of the early 2000s — and Pharrell was among the very first to champion it. His early adoption helped catapult the design into global fame, with Jacob often noting that Pharrell was instrumental in transforming the watch into a cultural phenomenon. What began as Jacob’s bold first step into watchmaking would ultimately evolve into a world-renowned horological practice, establishing him as one of the most inventive and influential watchmakers working today.
This 2009 example, crafted in 18K yellow gold, showcases the exuberant, globe-spanning design that defined the model’s rise. The dial features circular multi–time-zone indicators set with 1.55 carats of yellow diamonds, positioned against a field of pavé-set white diamonds. The case is adorned with 2.84 carats of diamonds, while the bezel is set with an additional 3.27 carats, creating a radiant play of color and brilliance throughout the watch. The piece is fitted with a yellow gold JCO-logo deployment buckle, and houses a Swiss quartz movement for reliable precision.
Combining statement-making design with Pharrell’s unmistakable style legacy, this Five Time Zone watch represents a pivotal moment for both artist and jeweler — the beginning of Jacob’s celebrated watchmaking journey, and one of the earliest timepieces to bear Pharrell’s cultural imprint.