This iconic white polo shirt represents the genesis of Billionaire Boys Club, the streetwear label co-founded by Pharrell Williams and Nigo in 2003. Believed to be part of the brand’s earliest production run—commonly referred to as “Season 0”—this piece features original BAPE tags, marking its manufacture in Japan under A Bathing Ape before BBC’s independent retail launch. These initial items were produced in extremely limited numbers and were never commercially distributed at scale.

This BBC polo is identical in style to the one Pharrell Williams wore in the iconic 2003 music video for “Frontin’” featuring Jay-Z—a visual moment that helped launch Billionaire Boys Club and shape the look of early-2000s hip-hop fashion. The piece exemplifies the era’s shift toward minimalist, futuristic silhouettes with bold iconography. Featuring a clean white base, classic two-button placket, and the brand’s signature astronaut logo embroidered at the chest, the polo reflects BBC’s ethos of exploration, aspiration, and a forward-looking worldview.

Men's US Size L 

Sleeve length: 8.25 inches (21 cm)

Shoulder width: 19 inches (48.3 cm)

Full length: 27 inches (68.6 cm)

To see a photo of Pharrell wearing this item, click here.

To see the item in the Frontin' music video, click here.